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Brand Strategy Manager

Posted by: West Georgia Regional Library System

Posted date: 2018-May-03

Location: West Georgia Regional Library System

== General Position Description ==

Responsible for maintaining and growing the WGRLS brand through strategic marketing and outreach. Creates collateral for use by the system, supports staff training, maintains the systems website and social media accounts, and assists with rolling out new outreach initiatives. Manages STEAM outreach program and personnel.

=== Essential Functions ===

Communicates the member libraries' and system's missions, goals, values, accomplishments and activities to media representatives, community leaders, elected officials, Board members, and other key constituencies.

Assists the member libraries and regional office with the production and execution of marketing plans and materials.

Maintains the Systems website and social media accounts; writes and updates content, monitors analytics, and suggests new functionality.

Trains staff on marketing best practices, brand standards, and software/services needed to achieve goals.

Identifies outreach opportunities; cultivates community relationships; assists libraries with outreach.

Protects and grows the WGRLS brand.

Disseminates information to member libraries about system efforts through reports at the library managers meetings and a bi-monthly staff newsletter.

Serves as system contact for Georgia Libraries for Accessible Statewide Services (GLASS).

Coordinates STEAM Engine outreach; supervises STEAM Engine staff

Direct supervision of one FTE providing STEAM outreach services.
Job Title Brand Strategy Manager
Start Date
Library/Institution Name West Georgia Regional Library System
Salary Salary and Benefits Salary range is 47K-55K based on experience. Benefits include health insurance, vacation, and enrollment in the Teachers Retirement System of Georgia.
Certification Required? Yes
City Carrollton
State GA
Job Type Job Type -> Full-time
Type of Library Job Classification -> Public
Qualifications ==== Job Requirements =====

Excellent communication skills. Experience with community building, outreach, and marketing of library services. Comfortable with web technologies. Master's degree in Library Science from a school that is accredited by the American Library Association. Must possess a State of Georgia Librarian Certification.

== Knowledge, Skills, and Abilities ==

Extensive knowledge of professional public library principles, practices, functions, methods, and administration.

Knowledge of best practices in library marketing, outreach, and staff training.

Ability to establish efficient, realistic plans that clearly convey the mission and satisfy the long and short range plans of the library system.

Ability to set priorities, coordinate multiple ventures, and guide projects through to completion.

Proficient in verbal and written communication.

Intuitive ability to listen carefully and openly.

Capacity to interact in a positive, effective manner with all staff and general public.

Perform job duties with a minimum of supervision, work collaboratively in a team environment, and demonstrate professional standards, good judgment, dependability, and timeliness in work environments.

Ability to adapt to multiple demands and changing priorities, to learn, and be willing to embrace change.

Ability to present ideas and provide instruction. Proficiency with teaching and use of various forms of technology.

Basic Knowledge of HTML and CSS.
Application Instructions === To Apply ===

Qualified applicants will submit a cover letter, resume, 4 references (2 personal, 2 professional) and, if available, a portfolio of examples of pertinent writing samples (press releases, blog posts, spoken remarks, etc) and/or graphic design work (flyers, social media graphics, etc) to

Position is open until filled.
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