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Inbound Marketing: The Latest Techniques to Attract More Donors, Volunteers, and Others

dlandrum — Tue, 30 Apr 2013 13:56:29 -0400

Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization, pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.

Takeaways:

Build/maintain an interactive website designed to convert visitors to leads
Drive online traffic to your website and social media
Maximize the likelihood prospects can find you
Keep traffic on your site with lots of functionality (i.e., “stickiness”)
Convert leads into donations and other forms of support (i.e., “conversion”)
Track results

Public reception for 3 finalists to become Chattahoochee Valley Libraries director

admin — Mon, 29 Apr 2013 09:42:54 -0400

The Muscogee County Library Board is selecting its top choice to become director of the Chattahoochee Valley Libraries. The search committee has narrowed the field of about 40 applicants to three.

The public will be able to meet the three finalists at a reception in the Columbus Public Library from 5:30 to 7 p.m.

Engaging Stakeholders, the First Step to Creating a Digitally Inclusive Community

dlandrum — Fri, 29 Mar 2013 14:06:56 -0400

http://tinyurl.com/bumpp24

WebJunction.org is proud to be hosting an engaging discussion of Rhode Island’s digital inclusion stakeholder engagement process. We’ll discuss why Broadband Rhode Island (BBRI) decided it was important to create a process of engaging stakeholders in order to discuss technology access and use. Key collaborators will explain their involvement, how various sectors were engaged, the impact of NTIA funded projects upon the stakeholder engagement process, and how policy recommendations were created and prioritized.

Target audience: Local or state leaders (libraries, community-based organizations, government, business) interested in building digitally inclusive 21^st century communities.

Books for Babies donation drive at Columbus Public Library

admin — Wed, 27 Feb 2013 08:38:15 -0500

Chattahoochee Valley Libraries will hold its first "Books for Babies" drive on Sunday, March 3 from 2 to 4 pm at the Columbus Public Library (3000 Macon Rd) to benefit babies born between July 1, 2013 and June 30, 2014.

Donate three new board books and receive one ticket, while supplies last, for entrance to Disney On Ice presents Worlds of Fantasy on March 14 at 7:30 pm and a free skate at the Columbus Ice Rink.

Trustee Orientation

dlandrum — Mon, 04 Feb 2013 13:29:20 -0500

Washington State Library will be offering online trustee training at three different times in the first week of February. The training will last approximately 90 minutes and will cover the following topics:

Responsibilities of a board member
Roles of a governing library board and an advisory board
Differences between roles of the library board & the library director
Conduct of meetings
Open Meetings Act
What to do when the press calls
Resources from the State Library

There is another session on this same day 9:00pm - 10:30pm

Georgia Library Day 2013

admin — Fri, 25 Jan 2013 09:39:01 -0500

From Diana Very, GLA President:

"Time is money and we all know there's not enough, so we will not ask for time from our legislators this year. We have a tradition of providing the special prints of the original by artist Debbie Davis, matted and donated by Mumford Library Books to give to legislators to remind them of the importance of libraries in the lives of Georgia citizens. This year's print features historic Fort Pulaski in Savannah.

"In order to distribute the prints and not ask for time in their overloaded schedules to join us in a separate room, Georgia Library Day participants will be dividing into groups and delivering the prints personally to their offices with "Love Your Library" stickers to staff.

"This is a great time to come together as a large group to come face to face with our legislators and tell them of the resources provided by their votes. Volunteers are needed and all participation is encouraged. If you don't want to walk the halls of the Capitol, then please come and help coordinate the prints for delivery in Room #123. There's a place for everyone. Bring Board of Trustee members and friends groups to speak about your library."

For more information contact: Diana Very, GLA President, 404-235-7156 or dvery@georgialibraries.org.

Georgia Library Day is held each year during the legislative session. The Georgia Library Association, in cooperation with the Georgia Library Media Association and the Georgia Association for Instructional Technology, holds this event for librarians and other library advocates to visit legislators face to face to urge them to support Georgia libraries.

Photo: Dr. Lamar Veatch speaking at Library Day, 2012

Tech Tools with Tine: 1 Hour with Evernote

dlandrum — Thu, 06 Dec 2012 14:46:05 -0500

Please join us for a special series with technology trainer, Christine Walczyk, all about popular online tools. The series is meant to be short on talk about library context and higher concepts. It's really all about the tools themselves! Our aim is to demonstrate how to use one tool in each webinar in under 60 minutes with time for Q&A built in.

Ring the Dinner Bell: New Cookbooks to Enjoy

dlandrum — Mon, 08 Oct 2012 13:11:27 -0400

Let’s talk about what’s for dinner. Or for breakfast and lunch, too. The amazing aspect of food—in addition to its importance and omnipresence in our lives—is that preparation techniques and presentation ideas are endless in variety. New recipes emerge every day, a situation that ensures cooks need not go stale and meals can be exciting time after time. Representatives from Perseus Books Group, Sterling Publishing, and Tuttle Publishing will treat webinar attendees to what’s new in their lively lineup of cookbooks. Moderated by Adult Books editor Brad Hooper.

Developing a Fluent Reader, Central Library, Atlanta

admin — Thu, 20 Sep 2012 11:28:55 -0400

Developing a Fluent Reader

When your child reads aloud, is it choppy? Do they stop and start often? Even get frustrated and give up? During this easy-to-follow workshop, we will illustrate ways to correct this and be the fix-it hero in the end.

"Parents Are The Best Teachers" workshop series at AFPLS

Designed for the Busy, Working Parents and Caregivers who want to help their children succeed but don't know where the time, resources, energy and lessons are going to come from.

All Workshops are Free and held on Thursdays at 11am at the Central Library, Lower Level Alcove. Kids are welcome!

For more info: 404-730-1941

Vocabulary Lessons are Everywhere, Central Library, Atlanta

admin — Thu, 20 Sep 2012 11:27:52 -0400

Vocabulary Lessons are Everywhere

There are untapped lessons waiting behind your kitchen and bathroom cabinets. Allow us to share simple ways to grow your child's vocabulary without leaving the house.

"Parents Are The Best Teachers" workshop series at AFPLS

Designed for the Busy, Working Parents and Caregivers who want to help their children succeed but don't know where the time, resources, energy and lessons are going to come from.

All Workshops are Free and held on Thursdays at 11am at the Central Library, Lower Level Alcove. Kids are welcome!

For more info: 404-730-1941