Data-Informed Design

Wednesday, January 8, 2014 - 1:00pm



You may be a designer, or a coder, or a user experience expert, but you are probably not a data scientist. Still, you want to get more out of the mountain of data you have about your site or app to create a better user experience. This webcast walks through how to identify the data that means the most to user experience and how to use it to make smart decisions about design.


Participants will come away with:

  • Strategies for using a mix of data to make the user experience better
  • Tips for tuning in to the right signals from analytics, A/B tests, intercepts, follow-ups, social media, and qualitative research
  • Commonly-used metrics that tie in with user experience design
  • Frameworks to assess, track, and benchmark site or app data
Training Hours: 
Free or Fee: 
Free Training