Libraries around the world have worked to develop presences on Facebook with varying results. Ben will share how he and his team have been evolving their strategies for the past 4 years and have succeeded in developing one of the most engaging Facebook pages in our industry. His methods will help you learn how to apply these strategies and achieve similar results at your library. Ben has developed an approach that helps fit libraries into Facebook, rather than adapting Facebook for libraries. As a result, you’ll discover how to provide content patrons respond to.