Your Year-End Appeal is a Terrible Thing to Waste - How to Create a Powerful Fundraising Offer

Wednesday, August 20, 2014 - 1:00pm


Want to take your year-end fundraising appeal to new heights with some simple art and science that will make your hard work really pay off? The end of the calendar year is when people are primed to give the most. Whether you are an old pro and just want some new tips, or you're writing your appeal letter for the first time, you'll find killer strategies and tried-and-true tactics in this webinar to get your appeal to the next level. If you're ignoring any of the elements that go into making your appeal effective you're ignoring your organization's future. Learn to make giving to you a no-brainer for your donors - and as easy as pie (don't you love pie)?


  • Know the benefits that will inspire your target audience
  • Spell out the problem; Create a meaningful, believable, discrete call-to-action
  • Tell a compelling story with emotional triggers that incline the donor to create a happy ending
  • Learn how to use stories and statistics for the greatest impact
  • Make it easy for your reader to understand why you're asking now
  • Get your envelope or email opened – killer tips
  • Get your appeal read – writing, editing and design keys
  • Find out which words to use a lot of – and which words to never use!
  • Learn the essential elements of an "I will give to you now!" reply card and landing page


Training Hours: