Your nonprofit’s story is your most valuable asset. Your story can inspire action and create change. In addition, nonprofits that tell compelling stories tend to raise the most funds because they have the most inspired and engaged communities.
We all know that stories about individuals are the most effective way to get donors to respond to fundraising appeals. In fact, it is really quite unusual to receive appeals these days that don't include a story of a particular person whose life was affected by a charity's work. But it’s not enough to just tell a story. We must tell a story that connects with our audience and leave a lasting impression that impacts their philanthropic relationship with our cause.
• Understand and define “storytelling” in the context of fundraising
• Learn the five step process for collecting, developing and delivering an effective story
• How to develop a storytelling strategy to that enhances your fundraising efforts
• The benefits of engaging all staff and volunteers in storytelling