How Social Technology Can Improve Donor Engagement & Retention

Tuesday, July 29, 2014 - 3:00pm


This session will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern's principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!


  • Become familiar with current research on donor retention and how an increase or decrease can impact your bottom line
  • Understand the impact social technology has on building loyalty (social media, P2P, etc.)
  • Learn new and effective donor communications techniques
Training Hours: 
Free or Fee: 
Free Training