Content Marketing and Strategy

Wednesday, April 13, 2016 - 3:00pm

 

Has your library been promoting itself online (blogs, social media, etc.)? If so, chances are it has seen very mixed results. Now is the time to make your library's online efforts more effective, however, the majority of libraries don't have an online content marketing plan...and it shows.

In this webinar Laura Solomon will share the steps for defining a content strategy for your library. Find out what people really want online, how to further content reach, and how to re-purpose your content for different platforms. Get valuable tips that can help you create and better distribute content to attract and engage your library's audience. Discover how to move beyond just advertising and promotion (which people usually ignore). Start getting a better handle on where your library’s efforts should go and how to make that effort count!

Register HERE!

Training Hours: 
1
Free or Fee: 
Free Training