Why Books Are Still A Good Library Brand

Thursday, February 11, 2016 - 12:00pm


Today’s libraries do so much more than just loan books.  With innovative programming, educational and outreach initiatives, and amazing electronic resources, why would libraries want to be thought of as “the book place”?  Haven’t we spent the last 25 years trying to turn that image around?  While libraries have worked hard to develop an image with meaningful programming that goes well beyond book loaning, patrons still look to libraries to for that good read.  How do today’s libraries balance the need to support books as brand with their other missions? How do we build on this strong association with books?

Join us for a special webinar to explore the notion of embracing the book brand to advance the library’s role in the community. Thorndike Press is hosting this Library Journal webinar on February 11th at 3pm, which will feature panelists who can share their experiences and insights about the value of the book brand.

Register HERE!

Training Hours: 
Free or Fee: 
Free Training