Staff by Department
Search GPLS

Marketing

  • warning: Parameter 2 to views_rss_views_feed_argument() expected to be a reference, value given in /home/georgialibraries.org/public_html/events/includes/module.inc on line 406.
  • warning: Parameter 1 to theme_calendar_views_calendar() expected to be a reference, value given in /home/georgialibraries.org/public_html/events/sites/all/modules/views/views.module on line 650.

How to write a stunning direct mail package piece by piece

Wednesday, 26 March 2014 3:00pm

Do you have trouble getting people to open your nonprofit appeals?

Do you want to learn the tactics of great appeal copywriting that will help people tear open your envelope and GIVE?

Now you can learn how to write a stunning direct mail package, piece by piece.

In this webinar, you’ll learn how to make your appeal letter, step by step, from start to finish. We'll look at all of the different kinds of envelopes, and which ones have gotten the greatest return. You'll learn what headers work and why. We’ll look at the top nonprofit mailers in the US and talk about what works best. Have you ever experimented with enclosures? If so, you’ll hear about some controversial enclosures and what REALLY works.

 

How to Get Media Coverage for Your Event

Thursday, 13 March 2014 3:00pm

  • Have you tried to get media coverage for your event, and been disappointed?
  • Been part of an interview that was less than successful?
  • Looking for ideas on how to deal with the media?

Join veteran newspaper, magazine and TV reporter Barbara Lewis to learn about the best ways to garner publicity for your event. She’ll discuss Top 15 Tips on dealing with the media.

10 Ways to Integrate Your Communications

Thursday, 6 March 2014 1:00pm

You know that you should integrate your communications, but how do you get started? How do you take different channels with different audiences and allow them to shine individually while creating a cohesive voice for your organization? Let us help you with 10 steps that can get you going in the right direction.

When we released A Practical Guide to Integrated Communications: A Workbook for Nonprofits, we were very pleased by the response. However, integrated communications is a dense, often confusing subject, which requires a little extra time upfront to get moving in the right direction. In this class, we'll go over ten of the most straightforward, bang for the buck steps you can take to start making your communications work together for the biggest impact.

The Magic of Marketing Databases

Wednesday, 5 March 2014 2:00pm

Libraries are constantly challenged on how to get their customers to use the databases they purchase. This webinar will demonstrate how, with just the right mix of marketing and advertising magic, your library can increase usage of any database. That’s really what great advertising is all about!

Join expert marketer Nancy Dowd, author of Bite Sized Marketing: Realistic Solutions for Overworked Librarians, and Ryan Maxey, a graphic designer fresh from NYC, as they inspire you with ideas and examples that will turn around your database marketing.

 

Library Surveys for Success

Tuesday, 4 February 2014 2:00pm

Surveys are often the tool of choice when you want to determine how to meet the needs of your community or measure your library’s impact. But do you know how to use the tool effectively? Choosing the right survey style for the situation and knowing which question type will elicit the best responses are critical elements for gathering meaningful information. Learn how to conduct an effective survey that can be used to make, measure, and meet your library’s goals. The results may just surprise you. At the end of this one-hour webinar, participants will:

  • Understand why and how to conduct a survey
  • Describe the key elements of an effective library survey
  • Discuss the pros and cons of different survey styles
  • Identify 5 main question types and when to use each of them