Library Journal Webcast

http://lj.libraryjournal.com/2013/05/webcasts/data-driven-libraries-part-2-understanding-customers-through-segmentation-analytics/

Customer segmentation studies and data analytics combines demographic data with lifestyle information to help public libraries better understand who their customers are and what services best meet the community’s need, whether school-aged children or empty-nester couples. This type of GIS-based market segmentation can also help inform strategies around such initiatives as a levy ballot and also eliminate inefficient marketing efforts.

http://lj.libraryjournal.com/2013/05/webcasts/data-driven-libraries-part-3-decoding-data-to-plan-for-the-future/

Data-driven decision making is creating large pools of data around which public libraries are trying to define everything from overarching strategies to granular collection development strategies. Although the analysis of this data is often left to third-parties, some libraries are taking the step of hiring their own data analysts to help administrators decide what the data means, why it matters, and how best to present it to other stakeholders.

http://lj.libraryjournal.com/2013/05/webcasts/data-driven-libraries-part-2-understanding-customers-through-segmentation-analytics/

Customer segmentation studies and data analytics combines demographic data with lifestyle information to help public libraries better understand who their customers are and what services best meet the community’s need, whether school-aged children or empty-nester couples. This type of GIS-based market segmentation can also help inform strategies around such initiatives as a levy ballot and also eliminate inefficient marketing efforts.

http://lj.libraryjournal.com/2013/05/webcasts/data-driven-libraries-part-1-analyzing-data-to-manage-print-collections/

Data-driven collection analysis is growing quickly as libraries take advantage of the new tools and services on the market that allow for rapid evidence-based decision making about everything from what materials to buy and how to deploy collections. Such data is also underpinning large collaborative efforts to create shared strategies for management of print collections

http://lj.libraryjournal.com/2013/05/webcasts/rejuvenate-your-space-top-building-trends-in-library-design/

Looking to spruce up your space? More than just a home for books, a library is a living organism, a vibrant community center for learning, digital content discovery, and exploration. Shouldn’t your 21st century patrons have a 21st century library? Learn about the top building trends in exterior and interior design from architects who have reinvigorated and reimagined library spaces throughout the United States. Breathe new life into your library.

http://www.slj.com/2013/05/webcasts/be-the-change-take-the-lead-on-standards-common-core-and-more/

Whether your district is Common Core or not, its arrival and collision with the broad digital transition create unmatched opportunity for librarians to take leadership on meeting standards using their collection development and technology skills–mixing up materials and tools, stepping up the professional development role with teachers, innovating on the collection level, informing curriculum, and integrating digital tools.
Takeaway: 10 Steps to Take to Lead on Standards

http://www.slj.com/2013/04/webcasts/part-6-on-common-core-serving-the-ccss-and-youth/

What resources do librarians have in their collections that meet the goals of the Common Core initiative? How will the Common Core State Standards influence the decisions school and public librarians will be making as they continue to develop their collections?  What specifically should educators be looking for in the resources they select? Join Kathleen Odean, librarian, speaker, reviewer, university instructor, and the author of guides to children’s titles as she discusses the books that engage children and meet the goals of the CCSS.

http://www.slj.com/2013/04/webcasts/books-for-kids-spring-reading-for-growing-minds/

Are you ready for an adventure? With beautiful illustrations, imaginative journeys, and timeless lessons, a great children’s book captures the hearts and minds of all generations. Whether you’re looking for the perfect book to fit in with the Common Core State Standards or you’re just looking to spice up story time, this free webcast is for you. Join Groundwood Books, Teacher Created Materials, and Random House Inc. as they present the best new upcoming books for kids from Shell Education, Archie Comics, National Geographic for Kids, Blue Apple Books, and Quirk Books.

http://lj.libraryjournal.com/2013/04/webcasts/behind-the-scenes-with-gale-publishing-stories/

Every book has a story. Peak behind the scenes…learn the secrets, curiosities, and fun facts about two essential reference series from Gale. Register today to reserve your spot in this informative session brought to you by Gale, Cengage Learning.

What will be covered:

From business essentials to your love for literature, our publishing stories are diverse and rich. You have the unique opportunity to learn the story behind the Gale Business Insights Handbook series and the Gale Literature of Society series, along with details about the editorial boards, trivia, and rare insight into the rigorous publishing process– straight from Gale’s experienced publishing team.

Learn more about:
Gale’s Business Insights Handbook Series — a new collection of smaller, practical paperback volumes focused on the activities in which business people engage.

Gale’s Literature of Society series examines literary works that deal with social movements, impactful events, and topics that define the societies we live in.

http://www.slj.com/2013/04/webcasts/b-ready-building-college-and-career-readiness-with-digital-resources/

School librarians play a key role in ensuring that students have the tools and knowledge to succeed. Now, in light of the Common Core’s increased emphasis on college, career, and world readiness, is your school library equipped with the right next-generation digital resources for mastering 21st century skills? What criteria should librarians use to evaluate the digital resources available to students? And how can you best coach students to look at the resources they encounter online with the same discerning eye?

Using examples from Britannica Digital Learning’s exciting portfolio of digital solutions, this webinar will illustrate valuable criteria that school librarians can apply when evaluating online resources to support digital literacy development. Participants also will learn a new approach, using a third-party rubric, for guiding students through the objective assessment of resources they find when reading or researching online.