Word of Mouth Marketing 101

Overview

How do you create a word of mouth marketing campaign?

In this webcast, you’ll learn how to energize your fans and generate positive word of mouth about your brand.

We’re going to get specific here: Where to start, what to do, and how to make it successful. Guess what?

It’s common-sense stuff that you can use the next day without a big budget.

What You Will Learn

• Find the right people to talk about you (influencers and evangelists)
• Give them something to talk about (viral content and buzz)
• Create tools to make it easier for them to spread the word (social media and offline)
• Participate in the conversation
• Track and measure the results