Operation Smile Case Study: Fundraising on Facebook Using Facebook Advertising

Join us for an insightful look at Operation Smile’s Facebook Advertising program and learn how this international children’s medical charity is successfully marketing and fundraising using this new, unique social advertising platform.

For the holiday 2011 fundraising season, Operation Smile took the strategic step of increasing their commitment to social media by investing in Facebook fundraising tools and Facebook advertising.

In this insightful session, we’ll take a close look at Operation Smile’s year-end Facebook marketing and fundraising campaign and demonstrate how they cost-effectively scaled their Facebook Page Likes, tested techniques for increasing individual gifts and peer-to-peer giving, and expanded their viral reach via Facebook social advertising.

Featured Presenter:

Jeff Patrick, President, Common Knowledge

Eve Smith, Senior Consultant, Common Knowledge