Managing Traditional & Social Media for Libraries
For public library staff, dealing with the media can sometimes be rewarding, sometimes frustrating, sometimes exciting, sometimes daunting... but always necessary. PLA's free, hour-long webinar, "Managing Traditional & Social Media for Libraries," covers the fundamentals of media planning and outreach-including social media-to prepare you to work with the media and generate attention that will support your library's activities and advocacy efforts.
This webinar is an extension of the free PLA advocacy training program, Turning the Page 2.0.
At the conclusion of this one-hour webinar, participants will be able to:
State the importance of media outreach in relationship to advocacy
Identify the difference between "traditional media" and "social media"
List the six key steps involved in traditional media outreach
Identify at least four key concepts to remember when they speak to ("pitch") the media about their library
Recognize at least three keys to success to preparing and delivering a media interview
Describe what is Turning the Page 2.0 and how this advocacy planning program can serve as a larger context for your media activities
Who Should Attend
Public librarians new to working with the media or those who would like a refresher
Public librarians who participated in Turning the Page 2.0, PLA's free advocacy training program
Steve Yacovelli, EdD, owner and principal of TopDog Learning Group LLC, Orlando, Fla., has over twenty years experience in learning and development, including over fourteen-years experience in e-learning management. He has worked with international corporations, national nonprofits, and academic institutions.
He is currently a facilitator for Turning the Page 2.0, PLA's free advocacy training program and was also a facilitator during the original version of the Turning the Page program.
He first taught this webinar's content to representatives from libraries in ten different countries around the world as part of The Bill & Melinda Gates Foundation Global Libraries Initiative.