How to Produce a Video, Put it on YouTube and Measure Results

YouTube is one of the most popular destinations on the world wide web, but nonprofits are underutilizing this free platform for video messaging. In this one-hour webinar, we’ll discuss strategies for producing effective web videos for internal and external communications, advancement, development, public information and recruitment. We’ll also touch upon YouTube’s outstanding audience measurement and engagement tools. Finally, we’ll discuss placing your new videos on Facebook, blogs and your organization’s website.

Takeaways:

• Seven producing tips for online video
• Create a Youtube channel for your nonprofit
• Dynamically measure your viewing audience with YouTube analytics
• Beyond YouTube: Distribute your video to Facebook, blogs and other websites