How to Fail at Social Media (and How to Get it Right)

Lots of experts will tell you how to succeed at social media, but very few will lay out a clear path to failure. In this webinar, you will learn what the most common points of failure are for libraries, and why libraries often aren't getting what they want out of this medium. You’ll also see real-world examples, both good and bad, and find out if your library is on its way to a social media shipwreck –and how you might be able to change course.

Laura Solomon is the author of two books on social media and libraries, and she has seen many libraries enter the social media waters with no idea of how to navigate.

At the end of this one-hour webinar, participants will be able to:

• Identify at least three errors libraries commonly make when setting up a social media account and how to correct them
• Explain the most important part in writing a post for social media
• List at least three mistakes libraries often make when creating social media posts and how to fix them