Everything You Need to Know About Focus Groups

What is the difference in conducting focus group research or survey research? Participants in this session will learn how to choose between qualitative research such as focus groups, and quantitative research such as surveys. We will then create a list of the necessary research and administrative tasks for a focus group, and learn some tricks of focus group facilitation.

Takeaways:

• Learn to choose between a survey or focus group process
• Create a list of the important research and administrative tasks for focus groups
• Develop some tricks for focus group facilitation
• Understand the right items to emphasize via analysis and reporting